At Winchelsea olives, we are very concerned about the environment. We have introduced many initiatives to minimise our environmental impact and are constantly developing new approaches to further improve our environmental performance. We believe that not only should olives be produced naturally, they should have zero net impact on the environment.

Olive growing is intrinsically environmentally friendly. An olive grove produces a large crop from a small area, relative to most forms of horticulture. This makes it possible to establish olive groves relatively close to urban areas, reducing the distance the products must travel to consumers (food miles). In addition, olive trees utilise very little water compared to other crops, minimising the use of this scarce resource. On top of this, planting olive trees also helps with carbon sequestration.

To ensure that Winchelsea Olives is totally environmentally friendly, all waste materials are recycled, such as the branches pruned from the trees. Olive groves produce large volumes of prunings and recycling them considerably reduces the need for fertiliser. The reduced need for fertiliser reduces the environmental impact of transporting fertiliser to the grove, as well as the risk of fertiliser run-off into waterways.

Local services and equipment are used to minimise the "supplier miles" for the grove. For example, the fruit bins used to collect the fruit are made from local plantation timber in a local timber yard. The bins themselves are reused every year. In addition, the grove produces its own power using a wind turbine and all water needs are met with rainwater harvested on the grove.

Natural forms of pest control are used instead of pesticides.  Pesticides are mainly imported from overseas and add a high transportation factor to many foods. Some of Winchelsea Olive’s most effective pest control agents are lady beetles (which eat other pests) and a family of magpies who patrol the grove, remaining ever vigilant for any tasty pest that they can find. The grove also has natural bush borders on all sides and provides a safe habitat for a variety of Australian animals, such as wombats and kangaroos.